Telugu cinema just got a nostalgia hit and a fresh start rolled into one. The iconic EVV Cinema banner, founded by the late comedy legend E.V.V. Satyanarayana, has officially staged a comeback, launching a new film with rising actor Harsh Roshan in the lead and a traditional pooja ceremony to kick things off.
EVV brand back after long hiatus
For many Telugu audiences, EVV Cinema is more than a logo – it’s a memory. This is the banner that delivered clean family entertainers and laugh-riots in the 2000s, and then went quiet after E.V.V.’s passing.
Now, the production house has stepped back into the game, signalling a “second innings” that aims to blend the old-school charm of EVV storytelling with a new-age setup and younger talent.
Aryan Rajesh at the helm
The comeback project is being overseen by E.V.V.’s son, actor Aryan Rajesh, who is reviving the banner with a personal touch. He reportedly supervised the project from its inception and gave the ceremonial clap for the muhurtham shot at the pooja event.
Industry watchers see this as more than just another launch – it’s the family’s attempt to carry forward EVV’s legacy under a new creative generation.
Harsh Roshan leads the new film
Young actor Harsh Roshan, who recently grabbed attention with his performance in the courtroom drama “Court – State vs A Nobody” and other content-driven roles, now steps into full commercial lead territory with this film.
Casting him as the face of EVV Cinema’s comeback signals a clear intent: the banner wants to bet on fresh faces with strong acting chops rather than only bank on star power.
A fresh heroine with south connect
Opposite Harsh, the film introduces Priyanka Achar – a Kannada actress and reality show winner who has already built a name in the Sandalwood circuit. This project marks her formal entry into mainstream Telugu cinema.
Her casting adds a cross-industry flavour to the film and hints at a story that might lean into contemporary, youth-centric themes rather than purely old-school formulas.
Story rooted in real incidents
Makers have hinted that the film draws inspiration from real-life incidents. That suggests a narrative with a more grounded tone, possibly mixing EVV-style entertainment with modern, socially aware storytelling.
The team is reportedly planning rich technical values and a strong supporting cast to match the emotional and dramatic weight of the script.
Expectations sky-high among EVV fans
Fans of E.V.V. Satyanarayana still fondly recall films like “Chala Bagundi”, “Thotti Gang”, “Aaruguru Pativratalu” and “Nuvvante Nakishtam” that came under this banner. For them, this comeback feels like a reunion with an old friend.
With the announcement of this new project, social media and Telugu film circles are already buzzing, revisiting classic EVV moments and hoping the new film will carry the same warmth, humour and family appeal – updated for today’s audiences.
Joint production and bigger ambitions
The film is being produced jointly by EVV Cinema and another banner, indicating a bigger canvas and shared risk for this comeback venture. The makers hint at strong production design, music and technical polish, aiming to make the project stand out in a crowded release calendar.
As cameras get ready to roll, one thing is clear: this isn’t just another launch. For many, it’s EVV Cinema’s promise that the house of clean entertainers is open again – this time with Harsh Roshan and a new generation ready to write the next chapter.
